Roofing Company SEO Case Study

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Top-Ranked Roofing Company Sees 1072% increase in traffic, all of visitors from Google Organic search.

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BACKGROUND

This Roofing Company in Mesa, Arizona came to us in June of 2015 with a focus on wanting to rank more for “roof repair” or “roofing company”. They didn’t have a website or SEO strategy. We built the website for this client in order to get it started ranking on Google.

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KEYWORD RESEARCH

We researched the keywords for this industry to find that many people were searching for all types of roof and being very specific with the types they were looking for. They were searching for things like “shingle roof repair”, “tile roof repair”, “foam roof repair” etc. These keywords were being searched with “keyword + city” and “keyword + near me” most often.

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COMPETITION

Most of the competition already had pages and posts for their individual services like shingle roofing and tile roofing so we decided to the same for our client but be more descriptive, offer more explanation where some sites didn’t go in depth, and more.

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THE SEO SOLUTION

We decided to create local pages for their local roof repair services and create posts to answer important roofing questions users were asking all over the US. This helped their site rank locally when searching for “roof repair” and “roof repair near me” keywords. The posts we created did so well they took national rankings.

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THE RESULTS

Since implementing SEO across this client’s website, these efforts have helped drive significant increases in search engine visibility, auto repair estimates, and sales, including the following:

  • 6 out of every 10 visits to our client’s site comes from Google Organic search
  • A 1072% increase in SEO traffic since 2015
  • Boosted organic clicks to over 2,200+ clicks per month
  • Gets over $14,600 worth of PPC traffic mostly coming from organic search
  • $618 PPC have been spent on this account per month

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PACKAGE

This client was signed up for the Ultimate SEO Package. Their website receives over $14,600 worth of PPC traffic (this does not include their sales) and only pays us $1395 per month.

MORE ANALYTICS

Roofing website is up over 1,000 visitors per day in since starting SEO services in 2015. They are now ranking for roof repair +city keywords, near me keywords and taking national rankings and featured snippets for answering common roofing questions on their website. Ultimate SEO package was used in this example.

Increased Clicks For Roofing Customer

GOOGLE MY BUSINESS INCREASES

All this traffic led to increased visibility of this customers website and Google listing.

Increased Impressions For Roofing SEO Client

INCREASED CALLS, DIRECTIONS & WEBSITE CLICKS

All of this visibility actually turned into $$$. Look at how many clicks and calls this roofing client is receiving because of our professional content writing and SEO services.

Increased Calls & Website Clicks For Roofing Customer