Top-Ranked RV Insurance Company Sees 204% increase in traffic, all of visitors from Google Organic search.
BACKGROUND
This RV Insurance company came to use in 2015 with a focus on selling RV insurance nationally. They did not have an SEO strategy in place but did have a website that was getting some traffic. Traffic for this website was averaging about 188 visitors per month.
KEYWORD RESEARCH
We researched the keywords for this industry to find that many people were searching for RV insurance specific to their state or RV class. For example, a lot of users search for “Washington RV Insurance” or “Class C RV Insurance”. We found a huge opportunity with the keyword phrase “Best full time RV Insurance” and jumped on it.
COMPETITION
We researched the competition to find out that we were battling the big boys. Progressive, Geico and others had all of the top spots.
THE SEO SOLUTION
After analyzing the competition, we knew that page/post creation (content writing) was going to be huge for this industry. We did research to find out all of the top city/states where RV insurance was searched for the most and created pages for those areas first.
THE RESULTS
Since implementing SEO across this client’s website, these efforts have helped drive significant incrases in search engine visibility, insurance quotes, and sales, including the following:
- 9 out of every 10 visits to Rvins.com comes from Google Organic search
- A 204% increase in SEO traffic over past 4 years
- Boosted organic clicks to over 5,500+ clicks per month
- Gets over $4,600 worth of PPC traffic all from organic search
- $0 PPC have been spent on this account
PACKAGE
This client was signed up for the maximum SEO package for the first year. It worked good but this client wanted to upgrade to see if our next up package would work even better and as you can see from the data in the graph, the upgrade worked great and now brings this clients $4,600’s in PPC traffic and he only pays us $750 a month.